Standard Proof Whiskey | Email Campaign

I like writing. I like whiskey. Enter my dream client: Standard Proof Whiskey. They’re incredibly proud of their heritage and can’t stand the thought of being lumped in with their artificially flavored competition. I crafted an email campaign for them that emphasized that doing things the traditional way is actually, well, the right way. My only regret is that no one even tried to ask Sam Elliott if he was available to read my taglines out loud. Would he have said yes? Probably not. But imagine that smooth drawl evangelizing for this Tennessee-born-and-bred libation.