Resume — Andrew Sheppard | Senior Copywriter and Content Strategist

HURON CONSULTING GROUP

Sr. Associate, Content Strategist and Writer, Healthcare | May 2023 - Present

Led copy, design, and digital implementation process for flagship healthcare industry research
Spearheaded Huron’s healthcare homepage redesign project, including copy and design
Developed multi-channel healthcare content strategies centering on topics including technology, talent, and care

Senior Copywriter | Nov 2021 - Mar 2023

Ideated and executed multi-channel webinar campaigns that generated $1.2M in total contract value
Developed thought leadership scripts for Neil Patel's YouTube channel (1.1M+ subscribers)
Collaborated closely with creative, analytics, and product teams to develop full-funnel brand campaigns
Spearheaded multi-channel content campaigns for all product launches, events, and partnership opportunities
Achieved an average open rate of 31% across all email campaigns
Crafted copy for a consulting services landing page that generated $1.6M+ in total contract value

Copywriter | Sep 2020 - Nov 2021 (Promoted from Jr. Copywriter in Apr 2021)

Managed 15+ accounts across apparel, beauty, consumer packaged goods, fitness, food and beverage, and more
Won a pitch for Mott50, a women’s swimwear brand
Modernized brand voice for a nationwide cookie seller to better engage target audience
Led trainings on landing page writing, email campaign strategizing, and blog development
Crafted email sequences, website copy, social copy, landing pages, and video scripts

Copywriter | Mar 2018 - Sep 2020

Developed web copy that led to $2.3M contract for an industrial labeling client
Led content strategy calls with IT, construction, staffing, and solar clients
Ghostwrote COVID-19-centric thought leadership articles for a healthcare executive
Spearheaded training sessions on SEO, content development, and script writing

Bachelor of English | 2013 - 2017