EXPERIENCE

VERIFIABLE

Content Marketing Manager | Sep 2024 - Jun 2025

  • Developed event-specific copy that led to a 34% increase in product demo registrations

  • Spearheaded website remodel project, including content updates and creating new product-specific pages

  • Collaborated with subject matter experts to develop multi-channel thought leadership campaigns

HURON CONSULTING GROUP

Sr. Associate, Content Strategist and Writer, Healthcare | May 2023 - Sep 2024

  • Led copy, design, and digital implementation process for flagship healthcare industry research

  • Spearheaded Huron’s healthcare homepage redesign project, including copy and design

  • Developed multi-channel healthcare content strategies centering on topics including technology, talent, and care

NP DIGITAL

Senior Copywriter | Nov 2021 - Mar 2023

  • Ideated and executed multi-channel webinar campaigns that generated over $1.2M in total contract value

  • Developed thought leadership scripts for Neil Patel's YouTube channel (1.1M+ subscribers)

  • Spearheaded multi-channel content campaigns for all product launches, events, and partnership opportunities

  • Crafted copy for a consulting services landing page that generated $1.6M in total contract value

MUTESIX

Copywriter | Sep 2020 - Nov 2021 (Promoted from Jr. Copywriter in Apr 2021)

  • Managed 15+ accounts across apparel, beauty, CPG, fitness, food and beverage, and wellness verticals

  • Won a pitch for Mott50, a women’s swimwear brand

  • Modernized brand voice for a nationwide cookie seller to better engage target audience

  • Led trainings on landing page writing, email campaign strategizing, and blog development

ABSTRAKT MARKETING GROUP

Copywriter | Mar 2018 - Sep 2020

  • Developed web copy that led to $2.3M contract for an industrial labeling client

  • Led content strategy calls with IT, construction, staffing, and solar clients

  • Ghostwrote COVID-19-centric thought leadership articles for a healthcare executive

  • Spearheaded training sessions on SEO, content development, and script writing

EDUCATION

University of Illinois at Urbana-Champaign

Bachelor of English | 2013 - 2017