NP Digital
NP Digital helps enterprise-level brands and small businesses alike build their online presence through SEO, conversion rate optimization, paid media, and content creation. As the in-house senior copywriter, I functioned as the voice behind the brand. I wrote scripts for founder Neil Patel’s YouTube channel, webinar presentation decks, and multi-channel copy for all events, partnerships, and product launches.
Neil Patel’s YouTube Channel
I created scripts for Neil Patel’s YouTube channel (1.1M+ subscribers), including thought leadership content, how-to guides, and product reviews.
Navigating the Future of AI: ChatGPT, Bard, and You | Webinar Campaign
If you were even a little online towards the end of 2022 and into early 2023, it was almost impossible to avoid ChatGPT and the (seemingly) sudden emergence of AI. I thought the buzz would be a great opportunity to highlight the pros and cons of adopting AI as part of a broader content strategy, and establish NP Digital’s credibility as more businesses decide which parts of their marketing to outsource, automate, or tackle in-house. I came up with the theme, created the presentation deck, and wrote all social content. It was our most successful webinar yet, with over 7,000 total registrants and nearly 10,000 views within the first 3 days.
I handled every facet of our webinar campaign strategies, from topic ideation to creating presentation decks and multi-channel promotional content. The campaigns generated $1.2 million in total contract value throughout my time at NP Digital.
LinkedIn Ad 1
LinkedIn Ad 2
LinkedIn Ad 3
Instagram Story
The Google 3-Pack: Where Second Is First
NP Digital and Uberall collaborated on a thought leadership report covering how local SEO is shaped by the “Google 3-Pack,” the top three “best” nearby options that show up on a local search. I worked closely with the design and analytics team to create content that highlighted the necessity of local SEO and featured actionable tips that readers could implement right away.
