Her Flowers | Website Copy

Inspired by the George Floyd protests during the summer of 2020, Daniela E. Miranda and Julie Goldberg wanted to cultivate meaningful, lasting change in their communities. They came up with Her Flowers: a social justice-oriented program focused on empowering young women and providing them with essential resources to drive that change. I worked closely with Daniela and Julie to come up with the copy for their entire website. Activist language can trend towards vaguely empowering as opposed to actionable; I incorporated clear calls-to-action throughout their site and articulated their main value props and services in ways that would actually lead to more sign-ups for their programs.